Uber | Climate Adaptation Project

 

My team brought together Uber, EcoAdapt (a Seattle-based non-profit focused on educating local communities on the effects of climate change), and Amphibious Marine (a hovercraft manufacturer), then pitched them an idea: Let's educate people in a unique way about how climate change will affect their commute over the next 100 years, and more importantly, what people as individuals can do to mitigate the changes they experience.

We created an interactive website with maps of sea level rise for all the major U.S. cities, information for people to learn how to adapt to climate change, and a toolkit to get people started on their path to sustainable living. We gave every UberPool rider the chance to win one of 10 spots on a guided hovercraft tour around the Seattle area and had a team of climatologists at the final event to teach the riders, and the public that hung around the event, about climate adaptation.

 

The Story

 

The Science

The Hype

 

The Teasers