T-Mobile | Hi Mom
Simple Global was one of the "Uncarrier moves" that T-Mobile rolled out to change the wireless industry. To advertise the program they asked my team to create a series of videos, and a landing page for them to live on, that would allow people to see that texting, talking, and using data around the world was now simpler and less expensive than ever.
With a limited budget we cast people across the planet to shoot videos on their travels that they would want to send back to their moms. We then recorded their parents reactions and cut all the video together into content that could hero the landing page as well as be broadcast across all of T-Mobile's social media platforms.