Meowtropolitan Seattle | Meowssenger
We approached a local cat café, Meowtropolitan Seattle, with an idea to encourage people to visit, and hopefully adopt one of the many cats that you can meet there.
The idea was simple, send a message to your friend and have it adorably translated to cat speak by one of the adoptable cats! Your friend would receive a message from your phone number, hear a message from the cat, and then would be sent a text message with your typed message, plus information about the cat who had translated it, and how to visit and possibly adopt them.
Adoptions at Meowtropolitan Seattle increased by 20%. At one point even finding forever homes for every cat they had available because the campaign had pushed so much local traffic to the café.