City Year | Ripples of Hope
City Year is a nonprofit that places Americorps members in schools with low socio-economic status. They came to me with the goal of telling a story at their annual gala that would encourage attendees to make donations during the raise-the-paddle portion of their event.
I worked with City Year to find the story of Ruby and Nina, then produced, shot, and edited the video to be shown on the massive screen at Safeco Field during the event. Following the video, we actually invited Ruby to speak on stage about her experience with her City Year member, Nina, and then surprised Ruby by flying in Nina from the east coast to join her on stage after she had started speaking.
Within thirty minutes City Year raised over $220,000, with total donations that night of $570,000. The story was a massive success.